In the process of Amazon operation, sellers want to stand out in the fierce competition and achieve success, is not easy, this article will introduce the common Amazon operations Q&A.
Amazon Operations Q&A
Question:Why doesn’t the listing have a Best Seller Rank?
Answer:
- The product has no sales, never sold;
- The node or category has just been modified, less than 96 hours, or the node or category has been modified recently, the system needs time to recalculate the ranking;
- The system did not capture the ranking, every 96 hours to re-capture the update;
- Others, such as category reasons.
Amazon Operations Q&A
Question:Sudden decrease in order quantity
Answer:
- The account itself is penalized by the Amazon platform downgrading, a short period of time, bad reviews, refunds, A-to-Z increase in the number of cases, resulting in a decline in the ranking of hot products;
- Self-shipment products are not shipped in time, FBA products are not in stock, and out-of-stock products are taken off the shelves.
- No continuous promotion;
- Seasonal or holiday products, the traffic itself decreases;
- Competitors’ sales increase and take up the top rankings.
Question:What is the significance of PPC automated ads?
Answer:
- Reduces the difficulty of choosing keywords due to language barriers;
- Bringing in traffic and sales through ads;
- At some point, you can achieve the effect of related sales;
- Obtain keywords for manual advertisement through search term report;
- Detect whether their products are recognized by Amazon correctly, according to the data in the optimization of the listing.
Amazon Operations Q&A for Amazon PPC related video:
Amazon Operations Q&A
Question:Amazon’s top 5 lists
Answer:
- Best seller (best selling products, updated every hour);
- Hot New Releases (based on product sales of hot new list, updated hourly, can expect the next hot products and trends);
- Movers and Shakers (category ranking of the fastest-growing products, reflecting the fastest-growing products of the same category within 1 day, through which you can find which is the potential for larger products);
- Most Gifted (it is mainly for holiday gift products, if your products with gifts, holiday elements can be more targeted stocking before the holiday season);
- Wish Lists (wish list, consumers like but due to a variety of factors and did not immediately “chop” the product).
Amazon Operations Q&A
Question:Buyers want to return how to do?
Answer:
1.If you receive an email from a customer canceling an order before the goods are shipped, you can cancel the order directly;
2.If the goods have been shipped and you receive an email from the customer canceling the order, explain the situation to the customer that the goods have been shipped and hope that he understands, and if you are not satisfied with the goods when they arrive, you can return them to us for a refund, if the customer’s attitude is very strong, we recommend that you return the goods directly, and the goods will be cut off at the overseas warehouse;
3.Self-shipment, the customer has received the goods, you can first contact the buyer, according to the buyer’s response, depending on the specific circumstances of the case, if the product value is not high can be directly gifted to the buyer, if the value of the goods is higher, you can negotiate with the buyer for a partial refund, the negotiation fails, you can authorize the return of goods, so that you can return the goods to the buyer.
Negotiation fails, you can authorize the return of the goods, so that the buyer to send to the overseas warehouse, the specific shipping costs by who is responsible for, can be further negotiation, but generally recommended that the seller out of the shipping costs, so that you can avoid bad reviews of the seller;
4. If the seller is a FBA shipper, you can let the buyer contact Amazon’s buyer support for all shipping and return matters.
Here’s an article about Amazon operations Q&A for Amazon returns processing, click through to learn more:
