Factors Affecting Amazon Search Ranking | Best Analysis -Xiongda

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Sellers want to appear at the top of the search page, and the various factors that affect the A9 algorithm for Amazon search ranking, mainly include the following:

Factors affecting Amazon search ranking

product sales ranking

The sales ranking reflects the sales of a specific product in its category, and this value will be displayed in the product Listing, and Amazon will update this ranking every hour.

In the view of the Amazon algorithm, more sales of products that customers need products, the corresponding ranking will also be improved.


Amazon search ranking

Amazon search ranking



Amazon’s Review system is its key to gaining buyers’ trust, as it helps buyers evaluate the actual condition of a product before purchasing it.

Therefore, it is not difficult to understand that Amazon uses Reviews as an important factor in evaluating Amazon search ranking. Usually, the higher the Review score of a product, the more it ranks higher and vice versa.


The product page has an Answer List area, which contains all the buyer’s questions, this list will help potential buyers understand more about the product they want to buy.

Answers to these questions are often other Amazon buyers, which means you need to rely on others to provide the right answers for your potential buyers, which also further demonstrates the importance of customer service.

Conversion rate

Amazon wants to sell as many products as possible, which means that products with high conversion rates will rank higher. While you can’t directly control the conversion rate, you can offer customers more deals to promote product sales, with product price having the most direct impact.


Amazon search ranking


Customer satisfaction and retention rate

Amazon focuses on customer experience, and sellers who can provide buyers with good shopping services will be more favored. This aspect of the Amazon algorithm is evaluated based on customer feedback, order defect rate, refund rate and so on.

Product listing integrity

There are a large number of Listings on Amazon with incomplete product descriptions that will make the customer shopping experience much worse. As an e-commerce seller, you need to be clear that potential customers can’t experience the product in person, they can only learn all the product information through the product description.


Another factor that affects Amazon search ranking is relevance, relevance is reflected from multiple dimensions, specifically including:

  • Bullet Points: this part should contain keywords related to the product.
  • Product Description: keywords should be taken into account when creating the product description, these words will help the Amazon algorithm to recognize what your text is about.
  • Product and Brand Number: the title of the product description should have the brand and product number.


Amazon search ranking


Selling on Amazon and finding a reliable Amazon FBA shipping agent is a big step towards success.

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