Selling outdoor products on Amazon is a very good choice, and the customer base is very large. If you are hesitant to choose which Amazon Outdoors to put on the shelves, this article may give you some directions.
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In-depth analysis of overseas best-selling Amazon Outdoors
Bicycle travel
Examples of hot selling products: Bicycle accessories
Consumer focus: European and American consumers love outdoor sports. Taking the United States as an example, the popularity of bicycles, a variety of water sports, jungle adventures, and ordinary people’s leisure life are inseparable from the above products.
Bicycle accessories test the size, material and durability. They are suitable for different types of bicycles, and you should pay attention to the popular bicycle brands currently on the market.
Advice to sellers: focus more on materials and product design, durability and safety are recommended to be tested by a certified laboratory to avoid subsequent customer complaints due to product quality problems.Amazon Outdoors
Hot Site: North America
Industrial Belt: Guangdong, Fujian, Jiangsu and Zhejiang
Amazon Outdoors
Amazon Outdoors
Car travel
Examples of hot-selling products: car charging adapter, car mobile phone holder, car mobile phone audio cable
Consumer focus: adaptability to different models, non-trace installation, bracket and charging in one
Advice to sellers: In European and American countries, where the vehicle ownership rate is relatively high, the current trend of self-driving travel is increasing, and the demand for the improvement and use of dry car functions is becoming stronger and stronger.
Limited by the space in the car, a more suitable choice is to keep the core functions in a compact design as much as possible, and at the same time, the Bluetooth connection or wireless charging function can be a bonus item for the product.
The effort of installation and the impact of the product on the car interior can be reduced by means of magnets, buckles, and gravity. At the same time, we should pay attention to the differences between common models and interiors in different regions, and produce products that better meet local needs.Amazon Outdoors
Hot Months: Summer vs. Year-Round
Popular Sites: USA, UK, Germany, Japan
Price reference range: USD 7-50, GBP 5-30, EUR 5-35, JPY 500-5000
Amazon Outdoors
Hiking outdoors
Examples of sales products: outdoor barbecue appliances, portable bags, travel compression bags, outdoor water bottles, sports gloves, folding beds, car air mattresses, outdoor kitchen utensils, cigarette lighters, aluminum lunch boxes.
Consumer concerns: whether it is easy to assemble and clean, the material of the furnace body and the grilling net, whether the charcoal plate is a temperature adjustment method, whether it can be folded with a hook, how many people can serve; easy to carry, fireproof and heat-resistant, dirt-resistant and easy to clean, Lightweight.
Advice to sellers: For sellers who sell outdoor barbecue equipment, they should try their best to provide detailed installation instructions, free baking sticks, food-grade grilling nets and stainless steel grills are more popular with consumers, carbon furnace temperature control, and safety instructions;
After the arrival of summer and autumn, the demand for going out and playing has gradually become stronger, and outdoor travel and hiking have gradually become popular scenes.
Durability of outdoor products is more important than aesthetics and delicacy, and it is especially important in the research and development of materials. Detailed functions such as non-slip handles, self-contained hooks, etc., can greatly improve the practicability of the product.
On the details page, combining the multi-functional application real picture of the product on the picture can help consumers quickly understand the characteristics of the product and speed up the purchase decision. Products with light weight and small size when stored will have a wider range of applicable groups.Amazon Outdoors
Hot month: summer
Popular Sites: USA, UK, Germany, Japan
Price reference range: 15-100 USD, 10-75 GBP, 10-80 EUR, 1,500-10,000 JPY
Amazon Outdoors
Outdoor sports
Examples of hot-selling products: kayaking, surfing, fishing, throwing, darts, roller skates, sports bracelets
Consumer concerns: Inflatable kayaks should consider the material and weight, whether it is convenient to carry and assemble in the wild;
Surfboards pay attention to design and materials; fishing sets (fishing gear, fishing rods, fishing lines, hooks, baits) need to consider durability, auxiliary design and materials;
The sports bracelet should consider the overall design, price and material, whether it is comfortable to wear, whether it has complete functions, battery life, etc.;
Roller skate pulley size, hardness, material, brake mode.
Suggestions to sellers: focus more on materials and product design, durability and safety are recommended to be tested by certified laboratories to avoid subsequent customer complaints due to product quality problems: roller skates are recommended to customize products according to the foot shapes of European and American consumers.
If a breakthrough can be made in the comfort of roller skates, the product will definitely have better sales, and the quality of the bearings also needs to be strictly checked to ensure the smoothness of consumers’ use.
Hot Site: North America
Industrial Belt: Guangdong, Fujian, Jiangsu and Zhejiang
For more categories, you can refer to Amazon seller central.
How to shipping from China to USA Amazon FBA?
