Amazon SEO means to improve the ranking of stores and products and increase traffic by optimizing keywords in search engines.Amazon SEO optimization includes both search engine optimization and user experience optimization. These two aspects, especially in Amazon’s ranking algorithm occupy a large weight.
Amazon SEO: Mastering Amazon Listing Optimization
Essentially, you need to optimize for three things: relevance and conversion, buyer satisfaction, and retention. It mainly involves the following points:
Product listing optimization
Title optimization (the core of optimization)
- The title must cover the following key elements:
- Brand: The brand must be listed first in the title.
- Model
- Size: If your product doesn’t come in different sizes, you don’t need to do this. However, this is key for products of different sizes.
- Material or key feature: For example, mentioning that the main material of the garment is made of viscose or cotton. For mixes, please list the exact mix in the product details.
Manufacturer - Color: This is not necessary if your product does not come in different colors. Try and describe the color exactly. Includes primary colors and associated close variants. Such as green, khaki, army green
- Quantity or Packaging: Know how many items your product contains so customers know if they need more than one.
Key points of Amazon SEO optimization
Arranging these elements properly while using additional keywords in the title is key. The order of keywords and the choice of keywords can significantly affect product sales and rankings.
About the order of keywords
The titles of the same product in Amazon’s natural search results, the right ad column, and the three places on the mobile terminal will be different, because the lengths of the titles in these positions are different. The organic results are usually 115-144 characters, the title of the right ad column is about 30-33 characters, and the mobile terminal is 55-63 characters.
Conclusion
The title must put the most relevant keywords first. To do this, first develop a list of the most important keywords, and then place these keywords before each character node of the different titles.
You can also find these keywords with the help of some keyword tools. At the same time, your competitors are your good teachers. Refer to their data and see what they are doing, which will be of great help to your optimization.
- Amazon SEO tools:
- Google Keyword Planner
- Keyword Tracker
- Keyword Tool
- Jungle Scout
- KWFinder
Other optimization methods
Join FBA
Joining FBA can improve user experience and bring more traffic and orders
Image optimization
High-quality pictures can clearly show the characteristics of the product to users at the same time, which can greatly improve the conversion rate of the product. If you can’t do this job yourself, I suggest outsourcing it.
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