For Amazon sellers, Amazon Prime sale is a very important day. How to prepare for Amazon Prime Day before Amazon Prime Day is coming?
It is reported that the 2023 Amazon Prime sale has been held from July 11 to 12. The number of countries covered by this activity reached 25, which continued to expand compared with last year.
These include the United States, United Kingdom, Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, United Arab Emirates, The Indian event will take place later this summer.
Amazon currently has more than 200 million paying Prime members worldwide. During Prime Day last year, Prime members purchased more than 300 million items worldwide, and global consumers purchased more than 100,000 items every minute.
Amazon Prime sale
How to prepare for Amazon Prime sale?
Producing as early as possible, fully stocking up, and FBA warehousing in advance
The closer to Prime Day, the more likely to be unable to enter the warehouse due to excessive warehouse pressure. At this time, many sellers have had feelings and experiences. Start production and stocking early, preferably before June 15th, and ship the inventory to the Amazon logistics warehouse in the United States.
In order to ensure that the goods can be delivered in a timely manner, it is necessary to flexibly adjust the delivery plan and properly reserve 1-2 weeks of transportation time; according to previous promotion activities, the price of sea and air freight will rise, so it is also necessary to do inventory control in advance and control Stock up.
Make a promotional plan
During the event, consumers will search a large number of promotional and discount information, adjust prices appropriately, and formulating promotional activities can improve the competitiveness of products.
Advertise in advance
Buyers generally pay attention to platform news from the end of May to June. Moderately increasing advertising investment during this period can increase product exposure and warm up sales.
Amazon Prime sale
Traffic optimization cannot be ignored
- Pay attention to the promotion and recommendation of the seller platform, and the Deal can be fully reported;
- Optimize the product details page: according to the category and seasonal demand, optimize the search keywords to improve the product ranking;
- Maintain sales and price stability: do a good job of protecting the main new products and explosive products in peak seasons;