Amazon ASIN number is Amazon’s own product number, which is automatically generated by the Amazon system and does not need to be added by the seller.
ASIN is equivalent to a unique product ID, which is unique on Amazon platform, the ASIN of the same product with the same UPC in different sites is usually the same, i.e., one ASIN corresponds to one SKU, and the ASIN can be used in the front-end of the platform and the back-end of the seller’s store to check the product.
If you want to read more about Amazon ASIN number definition, click here.
The ASIN is displayed on the product details page, usually located in “Product Details” or “Product Information”.
How do I create a new Amazon ASIN number？
When Amazon’s catalog does not contain your product, you need to add it in order to get an ASIN. There are 2 basic ways:
(1) Using Amazon’s admin panel
The easiest way to add a product is to use the “Add Product” feature in your Amazon Seller Central account. Through Amazon’s web-based admin panel, you can manually add each product information. But if you need a good way to add a lot of products, this is not a good way to do it.
(2) Using Amazon Inventory Templates
You can use Amazon file templates to upload product data. First of all, you need to download the file template for a specific category from Amazon.
After filling out the file template, you need to upload it to Amazon. Amazon will process the file, create a new product, and assign an ASIN to it.This method is great for adding a large number of products. The downside is that it requires Amazon sellers to be proficient with Excel files.
Benefits of Creating a New Amazon ASIN number
Amazon continues to expand its extensive product catalog across hundreds of categories. However, this also means that Amazon has become a very competitive marketplace to sell on.
If you’re creating a new Amazon ASIN, it shows that you are the only seller for that product. You don’t have to compete directly with any other sellers. This is a great strategy to help you win the Amazon buy box, which is a surefire way to increase sales.
When you are looking to list a new product on Amazon, keep in mind the competitiveness of the item. Is it already offered by multiple sellers or are you creating a new ASIN for it?
What is a reverse Amazon ASIN number lookup?
ASINs can also help you track your competitors on Amazon. By looking up your competitors’ ASINs, you can get key information about their products, such as natural rankings, ad rankings, and search volume for the keywords they use in their PPC campaigns.
Identifying your Amazon ASIN number is the first step in launching your product on Amazon. It’s important to understand the process of matching or creating an ASIN so that your items are searchable by customers.
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