The exposure of Amazon listing is closely related to search keywords for Amazon, good keywords can increase the search volume of the product. However, there are many classifications of Amazon search keywords, and this post will talk about how to categorize Amazon keywords!
Search keywords for Amazon Categories
Search keywords for Amazon can be categorized in different ways, here are some common ways to categorize them:
Product Category
Categorize keywords by product category, such as electronics, apparel, home goods, etc. This categorization method can help you better understand the search trends and competition in different product categories.
Advanced Search Attributes
Amazon offers a range of advanced search attributes by which you can categorize keywords. For example, you can categorize keywords by attributes such as brand, color, size, price range, and more. This categorization method can help you better understand consumer preferences and needs.
Intent Categorization
Categorize search keywords for Amazon by the intent of the searcher. For example, some keywords may be used for information about a product, while others may be used with the intent to purchase a product. By categorizing keywords by intent, you can better optimize your product pages and advertising strategies to meet the needs of consumers with different intents.
Popular search terms
Categorize keywords by popularity. You can categorize keywords by their popularity based on Amazon’s Top Search Terms list or keyword tool. This categorization method can help you better understand market hotspots and consumer interests.
Relevant Keywords
Categorize search keywords for Amazon according to their relevance. You can use keyword tools or search suggestions to find other keywords related to your keywords. This categorization method can help you expand the coverage of your keywords and discover more potential opportunities.
If you want to know more about it, click on Amazon Seller Center.
If you want to know more details about search keywords for Amazon, you can click on this article:
If you don’t want to just read these text interpretations, you can click on the video below to help you understand more quickly about search keywords for Amazon：
How to find the best search keywords for Amazon
Amazon Frontend Search Associated Keywords
Using a tool such as AMZ Suggestion Expander Pro, you can download Amazon Frontend Search Associated Keywords in one click. Although the tool requires payment, you can also try to use it if you have free plugin recommendations.
Get keywords from competitors listings
Choose relatively top-ranked competitor Listings, download their titles, five-point descriptions, Q&A and reviews, and then perform word frequency mining statistics. You can use plug-ins such as Seller Wizard to help with this process.
Keyword counter-checking and mining
Use tools such as Amztracker, Seller Wizard for keyword counter-checking and mining.
Counter-check competitors’ search terms
Excellent competitors are your imitation object, there are many third-party plug-ins can help you realize the counter-check. For example, tool4seller is a tool to countercheck competitors’ search terms.
Amazon advertising reports
Find high-frequency search terms that are relevant to your product and have good conversion rates in the ad reports. This needs to be analyzed based on the ads you have run on that category.
Use keywords recommended by the system
Try to create ads and download keywords recommended by the Amazon system to expand your keyword bank.
Hgh-frequency use of words in other languages
Many countries have very diverse language speakers, for example, the United States has many consumers who use Spanish. If your Listing contains keywords in these languages, you can attract this part of the traffic more easily.
Communicate with local users
Communicate with native users by checking out evaluations, customer service emails, forums (like Reddit and Quora), and social media.
You can also participate in local forums, social media and off-site search engine discussions to get more information.
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