Merchandising is the most effective types of Amazon Ads to promote individual product listings on the platform as native ads. This post will introduce you to types of Amazon Ads and other related content.
Types of Amazon Ads
Product Promotion
It is the most effective types of Amazon ads that promotes individual product listings on the platform as native ads.
Sponsored Brands
Branding campaigns enable shoppers to discover eCommerce brands and products through customized headlines, videos, and images. You can find Sponsored Branding campaigns above, within, and alongside search results.
Sponsored Display
Display promotions are another form of self-serve programmatic display ads used in Amazon marketing. Amazon Product Display Ads are an effective way to cross-promote your products because they contain only a single product, giving you more control over ad placement. You can use product display ads to direct shoppers to more expensive versions of a product.
Types of Amazon Ads
Video Ads
Amazon Video Ads can run on the Amazon Store, Amazon owned websites, mobile apps, and Fire Tablet wake-up screens. When you purchase Amazon Video Ads, you can convey your brand’s message through an auto-playing video for an engaging advertising experience.
Headline Search Ads
Headline Search Ads are displayed at the top of the Amazon search results page and are used to target a wide range of products: to qualify for Headline Search Ads, you must be a Professional Seller, have a registered brand, and have at least three products that are in an open category listing.
Audio Ads
Amazon Audio Ads are another popular ad format that helps brands engage audiences during listening moments using premium audio content from Alexa-enabled devices, Amazon Publishing Service, and other third-party sites.
For more on this, check out the Amazon Seller Center.
If you don’t want to just read these text interpretations, you can click on the video below to help you understand more quickly about the types of Amazon Ads：
Amazon ads serve the following purposes
Selection
Through the ads to introduce the same traffic at the same time node, the style with high click rate and high conversion is the ideal model.
Specific operation [with the same listing just picture is not the same, open a group of automatic ads or a group of manual ads in an ad group down to add two sub-body, test. If there is a transaction, then the transaction may be better in line with consumer demand for such products, if there is no transaction, then through the click-through rate can be judged buyers more like that style.
Listing test
For the same style, select different pictures and listings to “week” as a cycle to test the effect of picture
Specific operation：
Replace the picture of the product to the “week” around the cycle, test the conversion of the product;
Remember to test the best only change a variable, listing content and picture is best not to change at the same time. Generally speaking, the impact of the picture is relatively large.
Related posts to Amazon listing optimization:
Types of Amazon Ads
Attracting traffic
Automatic ads can bring keyword traffic and related traffic, while manual ads can bring accurate keyword traffic. Ads diversion is divided into two levels, the first is direct diversion, the second is indirect diversion, when customers browse the product through the ads, when the customer stays on the page for a long time, the system will add the product to the user’s browsing track, the chances of secondary browsing will be much higher.
Increase sales
Orders through the advertisement can increase the sales of the product
Push keyword ranking
The correlation between ads and natural traffic lies in the fact that the more adwords are sold, the higher the keyword ranking will be, and then there will be more natural traffic.
Types of Amazon Ads
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