The purpose of the Amazon video review to verify the seller’s true identity and the authenticity of the supply chain, to combat false seller accounts and fake and shoddy products, and to ensure the rights and interests of buyers and sellers. Therefore, to organize a wave of Amazon video review notes and questions comb!
Amazon video review：Supply Chain Video Verification – Fraud Video Verification – Enhanced Video Verification – Brand Video Verification Verification
Amazon Video review- Supply Chain Video Verification
Supply chain video verification should be one of the most difficult Amazon audits at present, there are many sellers feedback that the difficulty is no less than the store funds are frozen complaint.
- Amazon auditors will ask a lot of questions and ask very detailed, similar to store registration information, operational knowledge, product sales data, supplier information, legal person in charge of the company’s board and so on.
- Amazon auditors will pull out the seller’s basic store information to reviewthe question, the seller needs to answer correctly.
- Amazon auditors will focus on the whole eyes straight hooked corporate expression changes, the real intention is to reviewthe authenticity of the legal identity, to observe whether there are other people present next to the auxiliary cheating and so on.
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Now the supply chain video certification is too difficult, sellers will face a full range of Amazon auditors a variety of issues:
- The basic registration information of the store
- Credit card collection problems
- The operation of the problem: such as links, advertising, performance, evaluation, etc.
- Store product and supplier information
- Brand-related issues
- Shipping and logistics related information
Materials to be prepared for supply chain review
Purchase contracts, purchase invoices, production certificates, procurement documents and records, such as brand authorization need to provide brand authorization, brand certificates, brand production certificates, etc., as well as ID cards, household books, driver’s licenses, passports, business licenses and so on.
Amazon video review- fraud video verification
Fraud video verification and supply chain difficulty is similar, video certification time between 20-50 minutes, need to be more fully prepared.
It is recommended that the video reviewprocess legal person alone in the room, to prevent the video reviewprocess of eye fluttering movements, because now the auditors often catch micro-expressions. If the seller can provide social security certificates, marriage certificates, account books and other proofs, you can directly let the experienced operation of the video audit, otherwise, the video reviewwill be conducted separately.
Amazon video review- enhanced video verification
Enhanced video verification is to verify whether the real operator of the store is the legal person himself, and to combat illegal cash activities after lending information to register the store. If it is determined that the real operator is not a legal person himself, it will lead to video verification failure, and later need to provide information on behalf of the operation.
Amazon video review- brand record video verification
Preparation for verification.
- Prepare 50 products, and in the product packaging should be with the brand’s logo; or use LOGO stickers, paste on our product packaging
- Business license, ID card (if the seller replies to the email selected trademark holder, the video requires the presence of the holder)
- Video-ready computer, good network environment
Warm tips:
- Sellers remember to choose “Chinese” when making appointments for video verification.
- After receiving the video verification e-mail first prepare the materials, and then start to book the video;
- The time used for video verification is “Irish time”, sellers should remember to convert it to “Beijing time” after making an appointment to avoid missing the video verification;
- Remember to pay attention to the email reply in real time after the appointment, the staff will determine the exact time of the video verification in the email, and will send the link to the chat room of the video verification as well as the specific operation steps of the video verification.
If you want to know more about it, click on Amazon Seller Center.
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