Amazon Product Release | The Best Strategy in 2024

Amazon product release is a very basic job, but also a very important job, the product can’t be sold if it can’t be uploaded. Some partners in the first time in the Amazon store do not know how to upload products, this article for sellers to share the skills of Amazon product release.

Amazon product release Tips

There are 2ways for Amazon product release

The first one: if you resell products already on Amazon through retail, you don’t have to create brand new listings from scratch because Amazon doesn’t want to sell duplicate products. To resell products from other brands, you add products that are the same Listing as the other seller’s products.

Searching for a product on eBay, you may see the same product appear multiple times. While on Amazon, it will only appear 1 time.

The second: If one is selling a private label product (or a product that is not yet available on Amazon), one will need to create an entirely new listing, and this kind of takes many steps.


Amazon product release


Amazon product release–Adding existing product to listing

Let’s say you have a wholesale account selling dog food and the item already has an active listing on Amazon.

Step 1: Amazon Product release- Getting the ASIN of the product item

The ASIN (Amazon Standard Identification Number) can be found at the listing URL or under “Product details”. Note: If you are selling a product with multiple attributes, make sure you use the correct attributes before copying the ASIN.

Step 2: Go to Catalog, then click “Add Products” in Seller Central and search for the ASIN.

Step 3: Select the condition of the product and click “Sell this product”.

Step 4: Create an offer

Enter the selling price (standard price) and item type (offer condition type), then select two delivery channels:
Merchant Fulfilled (FBM) or Fulfilled by Amazon (FBA).

If Merchant Fulfilled is selected, another option will prompt to add a quantity. If Fulfilled by Amazon is selected, the prompt will redirect you to create an FBA shipment.

  • After adding the information, click “Save and finish” at the bottom.
  • The product will now be added to the Manage Inventory section of Amazon Seller Central.
  • If using the FBA method, the listing will take effect once Amazon receives the inventory.

Amazon product release related video:


Amazon product release– Creating a Listing

To sell a product that has not yet been published on Amazon, please follow the instructions below to publish the item on Amazon.

Step 1: Go to “Add a product” in Seller Central.

Then click “I’m adding a product not sold on Amazon”.

Step 2: Select your product category

Step 3: Enter your product information

  • Enter all the information about your product, such as the product name (title), price, brand name, manufacturer, product ID, image, shipping status, etc.
  • When entering the product ID (e.g. UPC barcode), please make sure that it was purchased from GS1. Amazon will verify with GS1 that the UPC is legitimate.
  • Fill in all the required information about the product and click “Save and finish”. The product will be uploaded on Amazon!

If you want to know more about Amazon Product Listing content,click this article:

Perfect Amazon Product Listing | Ultimate Guidance


Amazon product release


Amazon product release– Uploading More Than One at a Time

Use the product spreadsheet. If you are not familiar with Amazon Seller Central, this method of adding products is not recommended.

Uploading products via a file can be more cumbersome and requires proficiency with Excel spreadsheets, as detailed below.

Step 1: Go to “Add products via upload” in Amazon Seller Central.

Step 2: Follow the steps outlined by Amazon

First, choose a template to start with. Next, select the template you need a spreadsheet for and download it.

Step 3: Open the template in Excel

Open the file with Excel or Google docs. In the worksheet, you will see multiple tabs at the bottom.

Find instructions on how to fill out the template, definitions, examples, and templates to fill out.

If you have trouble filling out a specific field, read the instructions carefully and check out Amazon’s sample templates. Amazon also shows an example of adding a multi-attribute product called a parent-child list.

Step 4: Fill in the template with product information

Step 5: Upload the file to Amazon Seller Central

After filling out the spreadsheet, download the file and return it to Seller Central.


Types of Amazon Ads

Scroll to Top
Xiongda always care about your products, and will provide full services in the freight progress.