Whether it’s to create new leads or sell out overstocked inventory, Amazon product promotions are a must-do activity for sellers. This article will introduce 5 types of Amazon product promotions.
Amazon product promotions types are divided into five types. After ensuring that you and your products meet the reporting requirements, sellers can submit Top Deals, Lightning Deals, and 7-day Deals on the seller platform. , coupons (Coupons), and Prime exclusive discounts. Let’s introduce them separately below.
In addition to Amazon product promotions, there are also some ways to optimize Amazon inventory. The following article may help you:
How to implement Amazon product promotions strategies
Top Deal top promotion
Top Deals are price discount promotions on a single product or multiple products in a category that customers consider to be desirable products on Amazon.
Will run on the Amazon sale page for 24 hours or for the entire duration of the event, or until inventory sells out.
How to file a report?
Working with your Account Manager, product consideration and placement will be based on the quality of the submission.
Once an ASIN is determined to be scheduled to run a top promotion during the event, the product cannot run flash sales, 7-day sales, other price discounts or coupons for 30 days before and after the promotion run date.
Lightning Deal flash sale
Lightning Deal is a price discount promotion. The promotion runs on the event page for 12 hours or until all preset items are sold out. It is a promotion type with a limited number of products. Sellers can set a maximum quantity for each product.
How to file a report?
Go to Seller Central > Advertising > Promotions > Create New Promotion. Sellers can set the retail price of their products themselves, but Amazon will only approve promotions that meet this goal.
7-day Deal 7-day promotion
7-day Deal 7-day sale is a price discount displayed on the Amazon promotion page. The 7-day promotion can run on the event page for up to 7 days. This promotion form can be used to attract traffic to the entire product category and increase the awareness of one or more brands.
How to file a report?
Go to Seller Central > Advertising > Promotions > Create New Promotion.
Sellers can set the retail price of their products themselves, but Amazon will only approve promotions that meet this goal.
Coupons
Coupons are discounts that appear next to Amazon product information for customers to redeem during the purchase of the product. Since coupons are subject to budget constraints, coupons are an effective tool for managing your budget. It will be displayed throughout the entire shopping process of consumers, that is, from the Amazon homepage, promotion, coupon and event pages, to search results, product details page and shopping cart page. It is recommended to run for 1-3 months.
If you don’t want to just read these text interpretations, you can click on the video below to help you understand more quickly about the Coupons for Amazon product promotions:
How to file a report?
Go to Seller Central > Advertising > Coupons > Create New Coupon and select the desired dates within the time range.
Prime exclusive discounts
A Prime Exclusive Discount is a price discount. It is widely applicable to Prime shipping of FBA-qualified products nationwide and is exclusive to Prime members.
How to file a report?
Go to Seller Central > Advertising > Prime Exclusive Discounts and select the desired dates within the time range.
If you want to know more about it, click on Amazon Seller Center.
Amazon product promotions strategy considerations
- Sellers need to choose an appropriate promotion strategy based on their own circumstances, and they need to pay attention to the following points:
Set the promotion time and amplitude reasonably to ensure the maximum promotion effect; - Choose appropriate promotion methods to ensure that the promotion plan is suitable for target customers and product types;
- Clearly mark the promotional information on the product details page so that consumers can understand and use it;
- Regularly check the effectiveness of promotions and adjust and optimize promotion strategies
Amazon product promotions strategies are of great significance to improving sales targets and business profits. Sellers need to choose appropriate promotion strategies, set promotion time and amplitude reasonably, and clearly mark promotion information on product details pages to achieve increased sales targets.
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