Amazon brand registry is not only the protection of sellers’ brand rights and interests, but also a legal weapon. On the Amazon platform, brand registration can effectively defend against the risk of intellectual property infringement and reduce the economic losses caused by the counterfeiting behavior of others.
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Importance of Amazon brand registry
Protect against the risk of intellectual property infringement
Amazon brand registry is not only the protection of their own brand rights and interests, but also a kind of legal weapon. On the Amazon platform, brand registration can effectively protect against the risk of intellectual property infringement and reduce the economic losses caused by the counterfeiting behavior of others.
Enhance customer trust
Amazon brand registry is an effective way to give a product a unique identity, and it is also a key step to establish a brand image and enhance trust. In a competitive market, sellers with registered brands are more likely to attract consumers’ favor, thus increasing product sales.
Improve Search Ranking Exposure
Amazon gives more attention and benefits to sellers with registered brands. A registered brand helps to improve the ranking of your products in search results and increase exposure. It’s a great tool to make your items more discoverable to potential buyers.
Showcase more brand elements
After Amazon brand registry, you will have a separate Amazon brand page where you can show more information about your brand, including brand story, product range, etc. Such a page helps to deeply attract users and increase brand awareness and influence.
Prioritize participation in Amazon promotions
Sellers with registered brands are usually given priority to be invited to participate in Amazon promotions, such as Lightning Deals, Prime Day, and so on. Participating in these events helps to boost product exposure, increase sales opportunities, and bring more growth to your business.
Prevent Infringement
The Amazon platform offers a range of brand protection tools, including brand registration, brand programs, brand portals, and more. These tools can help sellers monitor infringement more proactively, protect their business rights and ensure the normal operation of their brands.
Amazon value-added services
Amazon provides a series of value-added services for sellers who register their brands, such as A+ Content, Enhanced Brand Content and so on. These services can enhance the texture and attractiveness of product pages and provide sellers with more business opportunities.
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This article goes into more detail about the requirements for Amazon brand registry:
How to do Amazon brand registry?
Prepare brand registration materials
Before brand registration, businesses need to prepare some necessary materials, including brand registration certificate, trademark registration certificate, trademark authorization, etc. Enterprises need to ensure the authenticity and legitimacy of these materials. Upload your trademark registration certificate.
Submit your brand registration application
Merchants need to log in to Amazon Seller Center, find the brand registration option, and follow the instructions to fill in the relevant information and upload the required materials. Merchants need to provide information such as brand name, trademark registration number, brand registration certificate, and upload the appropriate documents.
Wait for review
After submitting the brand registration application, the merchant needs to wait for Amazon’s audit. Generally, the audit process takes some time. During the audit process, merchants need to wait patiently to ensure that the information and materials provided are accurate and complete.
Notification of audit results
Once the audit is completed, Amazon will send a notification email to the merchant to obtain the right to register the brand and enjoy the corresponding brand protection measures; if the audit fails, the merchant can make changes and additions according to the instructions provided in the email and then resubmit the application.
Brand filing
After the brand registration is passed, you need to file the brand, this step is very critical, because only product filing, you can sell your own goods in the Amazon store.
