Differences Between Major Cross-border E-commerce Platforms-Xiongda

Table of Contents

There are many cross-border e-commerce platforms, such as Amazon, Shopee, eBay, lazada, wish, etc. Each platform has its own advantages and disadvantages. This article will introduce you to several common platforms and their differences.

Cross-border e-commerce platform

1. Shopee

Pros

The latest data shows that Shopee already has 10 million registered sellers. There is no need to pay a deposit, 0 fixed cost investment, and only need to prepare about 800 US dollars of working capital in the early stage.

Disadvantages

low unit price and low profit margin. Opening a store requires bank statements from other stores (you need to consider whether to buy the bankroll or find someone to open it for you). At the same time, Shopee charges 3% to 5% of the transaction commission for completed orders, excluding platform usage fees, annual fees and deposits.

New stores need to have enterprise qualifications, have experience in other cross-border e-commerce platforms (provide the store URL), and have at least 200 SKUs.

Registration

Company qualifications are required, trademarks are not required, but registration generally requires the background of other cross-border e-commerce platforms and a screenshot of the order bill for the past month. Each site is registered separately, and you need to contact the account manager to register. Generally, you must first register at the Malaysian station. Only when the operation of the site meets certain requirements can it apply for the opening of other sites.

Cross-border e-commerce

Cross-border e-commerce

2. AliExpress

Advantages

AliExpress is a cross-border e-commerce platform under the Ali Group. It belongs to the cross-border e-commerce platform developed by China. It uses Alipay international accounts for guaranteed transactions and international express delivery. It is the third largest English-language online shopping website in the world. There are product category requirements, and products cannot be uploaded across categories. For example, clothing cannot be sold in the digital category, which is suitable for beginners.

Disadvantages

The entry threshold is a deposit of 10,000 RMB, which is a great financial pressure for most individuals or small businesses. At the same time, it requires team-based operations and a lot of effort (not recommended for novices), and the admission of some popular and special categories is very strict.

Registration

Company qualification or individual industrial and commercial qualification is required, and trademark or trademark authorization is required to enter.

Cross-border e-commerce

3. Amazon

Advantages

With a huge customer base and traffic advantages, the unit price of customers is high, and the profit is the highest among all platforms! Among them, Amazon has FBA logistics and payment collection and settlement system, which is convenient for sellers to sell various commodities. The system is complete and the logistics is perfect. At present, only enterprises can apply.

Cons

Amazon is available for sites set up in North America, Europe, Japan, and Australia. The platform is listed and heavily vetted. There are working capital requirements, so it is not suitable for novices who do not have a certain foreign trade foundation.

Moreover, it is required to know a small language, which is quite difficult for those who are not familiar with the international language environment. At the same time, the market is relatively mature, the competition is fierce, the rules are complicated, and the learning cost for newcomers is high.

Registration

Contact Amazon’s investment manager to register and open a store. Company qualifications are required, and an international credit card that can pay in US dollars. The credit card has Visa, MasterCard and other logos.

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Cross-border e-commerce

4. Ebay

Advantages

It has a long history, relatively low threshold for opening a store, and is more suitable for novices. It lags behind Amazon in terms of overall traffic and number of buyers, but in some small categories, such as auto parts, motorcycle parts, car modification parts, and art collection categories Sales are higher than Amazon.

Disadvantages

There is not much user traffic, and the overall traffic and number of buyers lag behind Amazon, which is not conducive to the realization of products. At the same time, it is mainly for European and American markets. It is relatively simple to open a store on the eBay platform, but the rules of the platform are biased towards buyers, and sellers need to pay more attention.

Registration

Company qualification is required and there is no trademark requirement. Contact the account manager to open an account.

Cross-border e-commerce

5. wish

Advantages

The cross-border e-commerce platform on the mobile terminal mainly conducts business in developed countries in Europe and the United States. In January 2020, it became the world’s largest shopping app with 13.8 million installs.

Both individuals and companies can open stores. At the same time, the platform requires fast delivery, perfect logistics tracking, and customer refund rate and other aspects have strict requirements

Registration

At present, wish has canceled the registration fee of 2,000 US dollars. The registration can be a company or an individual, and there is no requirement for a trademark.

Cross-border e-commerce

After reading it, is there already a cross-border e-commerce platform you want to join? hurry up!

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