Amazon Product Images | Quality Guidance-Xiongda

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Amazon introduced a new image rectification policy in June 2018, and in the notification email, Amazon clearly stated that to ensure the best customer experience, starting in July, if the following conditions exist in the main Amazon product images, the Listing will be blocked and required to be rectified.

Amazon product images violation operations

  1. Non-white background;
  2. Pixelated images or images with jagged edges;
  3. Images showing any text, graphics or watermarks;
  4. Images showing multiple product views, colors or sizes;
  5. The use of model models of the product;
  6. The product accounts for less than 85% of the picture frame.


Amazon product images


If you want to know more details about FBA Product Inventory Management, you can click on this article:

Product Images Amazon | Best Guide to Optimize

Amazon product images Note

  1. The above requirements are for the main picture, that is, in addition to the main picture of the other six secondary pictures, or you can use non-white background pictures, detail pictures, application scenarios, etc.;
  2. The requirements clearly indicate that the main picture can not be with text, not with a watermark, so for sellers, if you want to PS on the main picture “2PCS”, “1 Year Warranty”, ” UL Certified” and other text descriptions are not allowed;
  3. For sellers in the clothing category, if you use model models to shoot pictures, then, in the last step, be sure to completely deduct the model models, only present three-dimensional clothing picture can be;
  4. Picture processing, both to pay attention to the picture around the white, and do not leave too much white, the product should account for roughly 85% of the entire picture;

Requirements for Amazon product images

The picture of a listing is mainly composed of 1 main picture and 8 secondary pictures.

Amazon product images

The main picture

Usually placed in the first is the main picture of the product, but also as the main picture of the product search results directly displayed to customers.


A listing can be placed up to 8 secondary images, secondary images are mainly a supplement to the main image, multi-faceted to the product a display role.

Qualified Amazon Product Images – Main Image

The main image is the window of the first impression of the product to the customer, it must be clear to the customer at a glance.

Secondly, it must comply with Amazon’s rules, the main picture must be white background (RGB value 255*255*255) accessories that are not included in the product cannot appear on the main picture, simply put, what you see is what you get.

The product in the picture should account for more than 85% of the picture as a whole, and the resolution of the picture should preferably be 1000*1000 to facilitate customers to zoom in and out of the picture and other actions.

Qualified Amazon product images-Sub-image

  1. Use of schematic diagram
  2. Product quality description
  3. Product feature details
  4. Size labeling diagram
  5. Contextual diagram: the so-called picture with the truth
  6. Video aid

Amazon product images

Last but not least, the main picture for the weight of the listing is a certain influence, do not frequently change the main picture.

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